Moc Chau Culture and Tourism Week 2026
Moc Chau Culture - Tourism Week 2026 will take place from August 27 to September 4, 2026 at Moc Chau National Tourist Area, Son La. This event is a series of rich activities to promote local culture and tourism potential. The main highlight is the first Son La International Brocade Festival, along with art, sports, culinary programs and exhibitions. The week promises to attract a large number of tourists and residents to participate in the experience.
Moc Chau Culture - Tourism Week 2026 is a major cultural and tourism event, scheduled to be held at Moc Chau National Tourist Area, Son La province. The event takes place from August 27 to September 4, 2026, to promote the natural image, unique culture and tourism potential of Moc Chau. The main goal is to honor and promote traditional cultural values associated with sustainable tourism development, while stimulating tourism demand and strengthening links and cooperation between localities and businesses. This is also an activity responding to the National Tourism Year 2026, contributing to promoting Son La tourism to become an important economic sector of the province.
The central highlight of the week is the first Son La International Brocade Festival in 2026. The festival includes an art program with the theme "Weaving heritage in harmony with colors" and an art fashion program "Brocade imprint, shining globally", demonstrating the diversity and uniqueness of ethnic brocade. The opening art program of Moc Chau Culture - Tourism Week 2026 with the theme "Moc Chau - The Call of the Love Season" will also be held magnificently. In addition, a beauty contest titled "Miss Ngan Ha Vietnam 2026" or "Miss Technology" is expected to take place, adding a modern touch to the event.
During the week, visitors will have the opportunity to participate in many other diverse activities such as the Culture - Tourism Camp competition, introducing ethnic cuisine at cultural spaces. Exciting national sports activities and the Men's Football Tournament were also organized. In particular, visitors can experience street community culture, participate in the activity of Pounding Mong ethnic cakes, and explore culture in the Long Sap International Border Gate area. A large-scale exhibition will display agricultural, forestry, fishery products, processed foods and typical goods of regions in the country.
To increase the attraction, there is a proposal to organize a fireworks display on the occasion of National Day, September 2. Two big art nights are also scheduled for the evening of August 31 and September 1. Son La province will launch the program "Building Moc Chau National Tourist Area Green - Clean - Beautiful" to best prepare for the event, calling on people to join hands in preserving environmental hygiene, beautifying the urban landscape, ensuring security, order and conditions for serving tourists.
From 27/08/2026 - 04/09/2026







































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